Our Branding Strategy Process
Initial Consultations
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Project need assessments
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Strategic outline review made specific to your brand's needs'
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Define timeline and project assessment
Internal Branding Development
Purpose, Mission, Vision, Values.
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Purpose development; Aside from commercial intent, why do you do what you do?
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Vision; What does your brand aspire to be? Where does it aspire to go? What does it aspire to achieve?
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Mission; What is your brand committed to in order to achieve our vision of the future?
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Core value identification process; make sure your brand represents the values above.
Competitors and positioning research
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Research competitors and create action-based document;
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Business ​Name
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Brand Message
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Positioning
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Personality
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Brand Identity
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Website/UX
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Scores
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Tagline/Intro message
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Etc.
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Development of 'audience persona' with Demographics and Psychographics.
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Emotional Connection
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Information Gathering
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Audience Personality; Archetypes, personality insights; drive, characteristics, desires, and fears.
Archetype
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Develop the Story Brand to find SwipeCode's Brand Archetype.
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Brand Persona: Brand Personality Expression, physical, language/vocabulary, tone of voice, dress/style, volume/sound
Verbal Expression
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With all the work done so far now, we formalize our personality and our brand voice. (Character)
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Name, Tagline, Promise.
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Core Message
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Primary core message
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Secondary core Message
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Formalized Core Messaging to either Hire Copywriters or even sell the company.
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Brand Storytelling using neuromarketing tactics.
Visual Identity
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Branding Guidelines book
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Brand Strategy
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Guides any copywriter will be able to pick up and create content for your brand.
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Visually pleasing brand
What you get
Brand Expression Development
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Visual Identity
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Branding Guidelines
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Brand Recall: the visual Goal
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Images
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Typography
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Color
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Presence - Make a unique brand expression that immediately differentiates you from your competitors.
Next Steps, Upkeep and Evolution of Brand Package continuation; Marketing Strategy