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Our Branding Strategy Process

Initial Consultations

  • Project need assessments

  • Strategic outline review made specific to your brand's needs'

  •  Define timeline and project assessment

Internal Branding Development

Purpose, Mission, Vision, Values.

  • Purpose development; Aside from commercial intent, why do you do what you do?

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  • Vision; What does your brand aspire to be? Where does it aspire to go? What does it aspire to achieve?

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  • Mission; What is your brand committed to in order to achieve our vision of the future?

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  • Core value identification process; make sure your brand represents the values above.

Competitors and positioning research

  • Research competitors and create action-based document;

    • Business ​Name

    • Brand Message

    • Positioning

    • Personality

    • Brand Identity

    • Website/UX

    • Scores

    • Tagline/Intro message

    • Etc.

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  • Development of 'audience persona' with Demographics and Psychographics.

  • Emotional Connection

  • Information Gathering

  • Audience Personality; Archetypes, personality insights; drive, characteristics, desires, and fears.

Archetype

  • Develop the Story Brand to find SwipeCode's Brand Archetype.

  • Brand Persona: Brand Personality Expression, physical, language/vocabulary, tone of voice, dress/style, volume/sound

Verbal Expression

  • With all the work done so far now, we formalize our personality and our brand voice. (Character)

  • Name, Tagline, Promise.

  • Core Message

  • Primary core message

  • Secondary core Message

  • Formalized Core Messaging to either Hire Copywriters or even sell the company.

  • Brand Storytelling using neuromarketing tactics.

Visual Identity

  • Branding Guidelines book

  • Brand Strategy

  • Guides any copywriter will be able to pick up and create content for your brand.

  • Visually pleasing brand

What you get

Brand Expression Development

  • Visual Identity

  • Branding Guidelines

  • Brand Recall: the visual Goal

  • Images

  • Typography

  • Color

  • Presence - Make a unique brand expression that immediately differentiates you from your competitors.

Next Steps, Upkeep and Evolution of Brand Package continuation; Marketing Strategy

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